More at Morgan's

More at Morgan's (E-commerce Grocery Platform)

I had the opportunity to work as a Product Designer on the More at Morgan’s website, an e-commerce platform focused on delivering fresh groceries with a simple and intuitive shopping experience.

My role involved designing a clean, modern homepage that prioritizes product discovery, ease of navigation, and conversion. I structured the layout to highlight categories, popular products, and deals while ensuring clear visual hierarchy and consistent UI patterns. Special attention was given to usability, responsive behavior, and quick add-to-cart interactions to reduce friction in the shopping journey.

The final design balances fresh brand aesthetics with functional e-commerce best practices, helping users browse faster, find products easily, and complete purchases with confidence.